After a migration related SEO drop, Canada Pooch reached out to us to win back that SEO traffic floor and expand market share further (especially their US pawprint 🐾).
Our team reversed all migration related drops and subsequently expanded their non-branded searches to achieve top indexing on highly competitive terms across their main product categories further establishing the brand as a go-to for dog gear.
Stats
- + 313% increase in organic sessions
- + 337% increase in organic revenue floor
- + 40% of SEO traffic now non-branded (up from <10%)
- + 10,000 new indexing keywords
Creating Top-of-Funnel Traffic
Non-branded SEO customer acquisition was the name of the game. Inheriting a site with over 90% branded SEO traffic — we knew to hit client goals, we had to expand the number of indexing keywords to create more top-of-funnel traffic and improve indexing on the highly competitive industry terms.
Initial Strategy
Following an intensive technical audit — we shifted our focus to an aggressive long-tail keyword push in order to build domain authority and compete against larger retailers in the pet space.
How We Scaled
After we obtained new indexing on high-volume long tail terms, we began expanding the number of indexing pages and keywords to create more mid-funnel traffic to move new visitors through the funnel and acquire customers at significant ROI.
